Career

I've spent 10 years building SaaS products and solving real problems. Now I'm using AI to move from idea to feature faster.

Dealer-FX

At Dealer-FX, I work on the tools dealerships use every day; from technician workflows and CRM to payments and platform upgrades.

Aug 2023 - Present

Prototyped an AI-powered mobile feed that brought scattered technician tasks into one place, making it easier to see what needed attention.
Launched a CRM prototype that mapped households, vehicles, and VIN relationships to improve customer satisfaction and reduce dealership churn.
Replaced a legacy media capture system with a modern tool, improving reliability and increasing usage by 30%.
Shipped multi-method payments across Stripe, Klarna, Affirm, Sunbit, and cash, improving on-time completion by 50% and reducing long-tail delays by 80%.

Owned the workflow automation product area for recruiters and shipped adoption-focused improvements tied to revenue and retention.

Mar 2022 - Dec 2022

Launched hiring goal tracking with real-time recruiter feedback, increasing monthly platform spend by 15%.
Led migration of legacy automation workflows to a more scalable codebase; beta users reported 30% higher NPS.
Shipped Express mode so new users could launch their first workflow faster, reducing setup friction and churn.
Rolled out automation templates based on high-frequency workflow patterns, reducing time-to-value and improving engagement.

Led compliance and integration roadmap decisions that improved onboarding, reliability, and market expansion.

Jan 2021 - Mar 2022

Launched native GSuite and Office 365 calendar integrations with GDPR-compliant workflows, unlocking EU market access.
Ran onboarding A/B tests in Appcues to reduce support load and improve early user engagement.
Combined Amplitude usage data with user research and competitive analysis to prioritize high-impact roadmap improvements.
Shipped native Zoom and Microsoft Teams integrations to reduce call capture friction and improve downstream data reliability.

Progressed from Solutions Engineer to Team Lead while delivering data partnership outcomes tied to retention and ARR growth.

Dec 2018 - Dec 2020

Led a team of six solutions engineers supporting client and product teams, feeding field insights into roadmap priorities.
Defined KPI frameworks that improved how product value was measured and communicated through data capture strategies.
Partnered with a major ecommerce company on custom identity resolution, increasing ARR by over 20%.
Spearheaded pre-sales technical solutions for a financial services client, resulting in 1.5M USD in new ARR.

Jan 2018 - Nov 2018

Drove client growth and churn reduction through tailored data partnership solutions across advertiser accounts.
Designed pixel-based attribution workflows that connected online impressions to offline sales outcomes.
Implemented practitioner data onboarding with a large healthcare provider, increasing engagement by 30%.
Helped a retail client enrich audiences through the LiveRamp marketplace, driving a 25% ARR increase.

Managed marketing operations workflows for campaign planning and launch execution, with measurable acquisition outcomes.

Jun 2015 - May 2016

Owned marketing operations workflows covering campaign budgets, launch deadlines, and resource allocation.
Coordinated cross-functional execution for new campaign initiatives in an emerging market.
Managed end-to-end launch operations for a promotional acquisition campaign.
Delivered an uptake rate that finished 8% above forecast.